Having a good page title is your most important asset in SEO. In this workshop, we will examine the way that Google deals with page titles and what it means for you business. Let us start by telling you the terrible truth, everyone uses Google so usually its a good place to start. Here is a simple page title for a business. If it does not seem like your business, substitute the name contractors for "electricians,' for example:
We will use a business that actually exists so y0u can see the problem with the page title. Here is the current page title used by Bartlett Cock which ranks about position 21 in Google, presently :
Bartlett Cocke General Contractors : Building Value for San Antonio, Austin & Houston Areas
Here is a simple revision to the page title that will prove more effective in search results: Houston General Contractors | Building Contractors in Houston, San Antonio & Austin Texas.
So, what are some requirements for good page titles in Google:
Maximal characters indexed
Actual Characters displayed
Title Tag Importance
How do you know that what I am saying is true. Lets do a search for "houston general contractors." The top 5 pages titles are as follows:
- Houston General Contractors: Locate Contractors in Houston
- General Contractors in Houston, TX
- Houston General Contractor - Houston
- Houston General Contractors - Reviews
- Superior Building Systems - General Contractors Houston
Pacific West Global Media is an online consulting firm and advertising agency for contractors and construction businesses located in Vancouver, Canada. The company provides services that include seo, lead generation, pay per click advertising and recruitment. To get help with your website, contact us directly 1-866-535-3771.