Many wholesalers and manufacturers in the industrial sector do not believe that they require pay-per-click (PPC) advertising or search engine optimization (SEO) to increase sales. Nonetheless, a close examination of these services reveal that the goals of SEO and PPC mirror those of industrial businesses: increase the number of customers to the door; increase sales; move product; find new markets and evaluate market demand. The present discussion will show how SEO and PPC apply to industrial businesses.
Increase the Number of Customers & Increase Sales
Whether you are an independent business owner or participate in industry, you will be happy to know that industrial advertising applies to you. From plastics to steel machinery, demand for products exists locally, regionally and nationally. Search engine optimization opens your business to queries from companies in Canada, the United States and the world. If you sell "industrial plastics" or "chillers," you will happy to know that subtle changes can be made to your website that improves its position in search engines. In many cases, search engine optimization can mean the differnence between 10 visitors a month and 10,000 visitors. When you consider the fact that the average conversion rate across the Internet is about 3%, this can make a huge difference. SEO equals sales without working to find new customers.
Pay Per Click Advertising complements the goal of finding new customers. Because the algorithms used by Google, Yahoo and MSN work to push people with related interests toward your website, PPC is a great way to determine the keywords that drive traffic to your site and lead to leads or sales. Given this information, we can optimize the website again so it is well positioned for those unique phrases that attract buyers. If you receive 10,000 visitors per month from SEO, it is fair to say that a well executed PPC campaign can almost double that amount. Again at a 3% conversion rate times the cost of your products, you get an idea of the gross sales that can be contributed by a combination of SEO and PPC. Internet industrial advertising is a smart choice.
Find New Markets & Evaluate Opportunities
Because you decided to pursue online advertising and implemented an analytics program, we have clear data on what cities people who search for your products live in. Given this information, we can optimize pages so they pull additional traffic from those communities. It also provides advanced knowledge to your sales staff on locations to target since community behavior is a function of demand and trends. Therefore, while sales may be softening in Detroit, they can be rising in Eugene, Oregon for example.
Industrial advertising is the smart choice. Pacific West Global Media is an internet advertising firm that services industrial businesses, construction companies, contractors and independent business owners. To get a quote on our services, please contact us directly. We will be happy to help. If you found this article interesting and have other insights, please contribute.
Thank you,
Paul Williams
Posts
0 comments:
Post a Comment